Soda Pop Art is an attempt at a critical reading of various aspects of (non-video game) pop culture from a literary and philosophical perspective, with a particular emphasis on tools gleaned from post-structuralism, media studies, sociocultual anthropology, postmodern third-wave feminism (and beyond), social studies of knowledge (SSK) and a healthy dose of subjectivity. My years of studying Western culture have lead me to theorize that art mass-produced on an industrial scale and disseminated via a uniquely hybrid capitalist media seems to serve the same purpose in societies influenced by the European tradition as myths, legends and oral history do in non-Western societies. This is where the name “Soda Pop Art” comes from: If “Pop Art” is art that incorporates elements of consumerist capitalism to make a subversive point, than “Soda Pop Art” must be the inverse-Art created on a grand scale and delivered from the top down. But not, it must be said, impossible of being subversive and worthwhile, even if sometimes this happens in spite of itself.

No comments:

Post a Comment