About

Soda Pop Art is an attempt at a critical reading of various aspects of (non-video game) pop culture from a literary and philosophical perspective, with a particular emphasis on tools gleaned from post-structuralism, media studies, sociocultual anthropology, postmodern third-wave feminism (and beyond), social studies of knowledge (SSK) and a healthy dose of subjectivity. My years of studying Western culture have lead me to theorize that art mass-produced on an industrial scale and disseminated via a uniquely hybrid capitalist media seems to serve the same purpose in societies influenced by the European tradition as myths, legends and oral history do in non-Western societies. This is where the name “Soda Pop Art” comes from: If “Pop Art” is art that incorporates elements of consumerist capitalism to make a subversive point, than “Soda Pop Art” must be the inverse-Art created on a grand scale and delivered from the top down. But not, it must be said, impossible of being subversive and worthwhile, even if sometimes this happens in spite of itself.